Google has
announced a new initiative that is aimed at providing entrepreneurs
with online resources and tools to help launch and set up small
businesses. The new initiative, called 'Google for Entrepreneurs' is
supposed to serve as “the umbrella” for various other programmes and
partnerships that support startups and other entrepreneurs.
Google's
head of Global Entrepreneurship Outreach, Mary Grove explains the new
initiative mainly focusses on building partnerships with organizations
that serve entrepreneurs in local communities, to assist entrepreneurs
with Google's teams and tools, and placing relevant Google tools in the
hands of startups.
“Startups and entrepreneurs have the
power to build technologies and creative solutions that transform the
world and move us forward. Innovation is happening everywhere: There are
approximately 400 million entrepreneurs across 54 countries, and 69
million early-stage entrepreneurs offering new products and services,”
says Grove in a blog post.
Grove further says Google's current
projects range from support for the annual journey of entrepreneurship
through India by train, to partnering with a number of accelerator and
incubator programs around the world, like iHub in Kenya and Le Camping
in France.
Google has of late launched quite a few programmes and initiatives for the small businesses. Last year, Google launched 'India Get Your Business Online'
programme under which it is offering free websites to the Small and
Medium Entrepreneurs (SMEs) in the country. Recently, the company
introduced a new service called 'Let's Talk Mo', which aims to enable
small and medium businesses to reach out to the 70 million mobile users
in the country. Read more about Google's Lets Talk Mo service here.
In the meanwhile, to know more about Google's existing programmes, visit google.com/entrepreneurs. For a closer look at Google for Entrepreneurs, check out the video below:
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