HONG KONG (AP) — In a now familiar global ritual, Apple fans jammed
shops from Sydney to Paris to pick up the tech juggernaut's latest
iPhone.
Eager buyers formed long lines Friday at Apple Inc.
stores in Asia, Europe and North America to be the first to get their
hands on the latest version of the smartphone.
In London, some
shoppers had camped out for a week in a queue that snaked around the
block. In Hong Kong, the first customers were greeted by staff
cheering, clapping, chanting "iPhone 5! iPhone 5!" and high-fiving them
as they were escorted one-by-one through the front door.
The
smartphone will be on sale in the U.S. and Canada hours after its
launch in Australia, Japan, Hong Kong, Singapore, Britain, France and
Germany. It will launch in 22 more countries a week later. The iPhone 5
is thinner, lighter, has a taller screen, faster processor, updated
software and can work on faster "fourth generation" mobile networks.
The
handset has become a hot seller despite initial lukewarm reviews and
new map software that is glitch prone. Apple received 2 million orders
in the first 24 hours of announcing its release date, more than twice
the number for the iPhone 4S in the same period when that phone
launched a year ago.
In a sign of the intense demand, police in
Osaka, Japan, were investigating the theft of nearly 200 iPhones 5s,
including 116 from one shop alone, Kyodo News reported.
Analysts have estimated Apple will ship as many as 10 million of the new iPhones by the end of September.
Some fans went to extremes to be among the first buyers by arriving at Apple's flagship stores day ahead of the release.
In
downtown Sydney, Todd Foot, 24, showed up three days early to nab the
coveted first spot. He spent about 18 hours a day in a folding chair,
catching a few hours' sleep each night in a tent on the sidewalk.
Foot's
dedication was largely a marketing stunt, however. He writes product
reviews for a technology website that will give away the phone after
Foot reviews it.
"I just want to get the phone so I can feel it, compare it and put it on our website," he said while slumped in his chair.
In
Paris, the phone launch was accompanied by a workers' protest — a
couple dozen former and current Apple employees demonstrated peacefully
to demand better work benefits. Some decried what they called Apple's
transformation from an offbeat company into a multinational powerhouse.
But
the protesters — urged by a small labor union to demonstrate at Apple
stores around France — were far outnumbered by lines of would-be buyers
on the sidewalk outside the store near the city's gilded opera house.
Not
everyone lining up at the various Apple stores was an enthusiast,
though. In Hong Kong, university student Kevin Wong, waiting to buy a
black 16 gigabyte model for 5,588 Hong Kong dollars ($720), said he was
getting one "for the cash." He planned to immediately resell it to one
of the numerous grey market retailers catering to mainland Chinese
buyers. China is one of Apple's fastest growing markets but a release
date for the iPhone 5 there has not yet been set.
Wong was
required to give his local identity card number when he signed up for
his iPhone on Apple's website. The requirement prevents purchases by
tourists including mainland Chinese, who have a reputation for scooping
up high-end goods on trips to Hong Kong because there's no sales tax
and because of the strength of China's currency. Even so, the
mainlanders will probably buy it from the resellers "at a higher price
— a way higher price," said Wong, who hoped to make a profit of
HK$1,000 ($129).
Tokyo's glitzy downtown Ginza district not only
had a long line in front of the Apple store, but another across the
main intersection at Softbank, the first carrier in Japan to offer
iPhones.
Hidetoshi Nakamura, a 25-year-old auto engineer, said he's an Apple fan because it's an innovator.
"I love Apple," he said, standing near the end of a two-block-long line, reading a book and listening to music on his iPod.
"It's only the iPhone for me."
Kristen Gelineau in Sydney, Yuri Kageyama in Tokyo, Faris Mokhtar in
Singapore, Tom Rayner in London and Oleg Cetinic in Paris contributed
to this report.
Follow Kelvin Chan on at twitter.com/chanman

