There are few things more resilient than greed, as seen by the
succession of “boom and bust” speculative market in the modern era over
such things as websites, real estate, and even buying insurance policies
at cut rate to cash in later at full value. The grand daddy of all
these speculative markets took place in Holland in the 1630s and focused
on, of all things, tulips.
The tulip seems to have originated in the harsh wind-blown environment
of the Himalayas. It was originally a short, stubby flower, but was
admired for its beauty and as a symbol of the tenacity of life. Tulips
spread westward and became especially popular among the Arabs who
cultivated gardens of them. Their popularity spread to the Turks, and
the Ottoman sultan Suleiman the Magnificent even had a tattoo of a tulip
to serve as a protective talisman.
The tulip first arrived in Antwerp in 1562 by way of trade with the
Turks. By this time, the influx of money from the Americas and
expanding trade routes were pushing rich Europeans to look for new ways
to spend and invest their money. One area was botany and gardening,
thanks to the scientific revolution and the circulation of scientific
knowledge by the printing press. This and two other factors made the
tulip seem like the perfect thing in which to invest. One was that it
was difficult for many Dutch artisans to make a profit, so they were
also looking for another source of income requiring little capital
investment. The other factor was that tulips reproduce slowly, thus
creating a limited supply that could be sold for a high profit. All
these things made tulips lucrative to grow and sell.
At first, the tulip trade grew reasonably, as demand for this new
sensation grew and the supply remained constant, thus driving prices up.
This would draw more people into the speculative market, further
increasing demand, driving prices up more, and so on. However, what
started as a reasonable trade in tulips soon turned into a frenzy of
buying and selling, with each new buyer expecting to be able to sell at a
higher price. People were paying outrageous prices, such as plots of
land and, a whole trade ship, and, in one case, an entire mansion, for a
single bulb. They were also borrowing heavily and going into debt to
buy tulip bulbs, counting on future profits from other people caught up
in the same frenzy.
Unfortunately, there was a major problem with tulip bulbs, because the
most beautiful designs in tulips tend to be recessive traits, and there
was no guarantee that a tulip bulb’s offspring would have the same
traits as its parent. Eventually, people, realizing this and seeing
that tulips were extremely over-priced, wanted to sell their bulbs.
Unfortunately, there were no buyers, so prices dropped rapidly. This led
to panic selling, since so many people were in debt for tulip bulbs
they hoped to sell, causing prices to drop more, leading to more panic
selling, and so on. By the end of 1637, the tulip bubble had burst and
“tulipmania had collapsed as suddenly as it had bloomed.
Even though the speculative bubble popped, tulips still retained much of
their value. Louis XIV would buy 2,000,000 tulips a year from the
Dutch for his palace at Versailles. They continue to be a major export
for Holland (the Dutch Republic).

