If you are familiar with the internet, then I suppose you
have already heard about Google. Being the most popular search engine online
and the most used resource center to search for information, Google has been the
leading light for many online businesses.
Google Plus, also known as G+ is a social media networking
site owned by Google and was built to compete with popular social media sites
like Facebook and twitter. Its popularity has grown wide because it offers many
of the social media benefits all rolled into one package. Its flexibility and personalization
is second to none as it offers both business and web owners the ability to
integrate many Google services to its social platform.
Many people have asked
questions wanting to know what benefits there are to using Google plus. The truth
is, being a platform owned by the most popular search engine, there are so much
you can gain from using this platform. Now, let’s take a quick look at some 3
reasons why you would need Google plus for your business or website;
#1 Social
Flexibility
With the ability to drag and drop people in your circle, post
links, share photos and videos and create events and hangouts, Google plus
makes it easy for people in your circle to easily re-share, post comments and give
a plus one (similar to Facebook like) to posts and contents you share on your
business profile. Another powerful addition to G+ is the option you have to categorize
your circles so you can choose which group you want to send contents to. This makes
it easier for you to separate the contents you want to share with your
colleagues, customers and others without sending irrelevant messages to people
in your circle.
#2
Search Engine Recognition
Since Google is the most popular search engine on the
internet, a huge preference would be given to pages, posts and profiles with
high social presence and activity on G+. This could also help in boosting page
rankings of popular profiles, making it one of the best outlets for brand
promotion. The idea here is to get your circles engaged.
#3 Creating
Hangouts
Nothing could be more fun if you can offer your customers or
audience a chance to meet you one-on-one online through a video chat. Hangout
is one feature that makes Google plus stand out from other social media
networks. With the ability to hook up with up to 10 people at a time in a
single hangout, this tool could be great for doing online trainings, meetings, e-classes,
webinars and demonstrations.
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